Every time we access the internet we leave traces and data of what we did. I even know people daily sharing their activities online. What happens to that data? How much is it shared and for what purpose. The Cambridge Analytica scandal has demonstrated how perfectly genuine data may be used for quite specific purposes. It’s important to take a moment and think through what that means. As a result legislation is now trying to protect the individuals. But what does that mean for enterprises and service providers that gather the data and have built business models around exploiting it? What is the limit? Where are the boundaries? How should we take account of the increasing awareness of data by its owners? As individual, what image of yourself are you wanting to share on the internet? That’s what I discuss in the current podcast.